CLIENT: HUMMEL SPORTSWEAR
Being one of the oldest teamsport brands in the business, Hummel has gone from being German to becoming Danish since the company was founded generations ago. Previously worn by big soccer teams like Real Madrid, Tottenham Hotspurs, Aston Villa and the Danish national soccer team and today sponsor of some the biggest clubs and players within handball. Operating in the sphere where fashion meets sports, Hummel came storming into the 21st century by re-launching tracksuits from the 1970s and selling these old school styles through fashion shops internationally. Some of these styles became an instant hit with Hollywood celebrities such as Jennifer Lopez, Pink and Paris Hilton to name just a few. Hummel has always been known for and prided itself in doing things a little differently, with a twist and a bit of Character.