MY DESIGN PHILOSOPHY
I am a seasoned creative director, but first and foremost I am an artist. I visualize things, and I bring those visuals to life utilizing a multitude of mediums. I am a lover of all things clean and modern, with a unique perspective on form and function, use and usability, all combined to make a truly great design. My work is directly inspired by my study of the psychology of marketing; The who, what, where, when, and whys that lead to the decisions we make, from what we purchase to what we wear, there are reasons behind those decisions, and ultimately those decisions create the tapestry that is woven into the fabric of who we are as individuals. Proper design cannot be limited to words and pictures on a page or a screen; it has to evoke emotions that lead to a response, and in that response is where you’ll find the difference between good and great design.